A City Rebrand Campaign to encourage recurring tourism to the City of New Orleans Louisiana, better known as NOLA amongst locals. This campaign was built around NOLA's rich history in the arts, music and strong fusion of food and people. Its embracing and festive spirit truly tops it as the 'City to Celebrate'.
The artwork of this campaign is inspired by the collective spirit of NOLA. The collage style composition brings together jazz history, Mardi gras and all the other festivities happening around the year. The confetti, crowns and relics come together in a dynamic and bold invitation to visit and celebrate in New Orlean’s embrace and all it has to offer.
Thank you for checking out this exploration !